Facebook is the most popular social networking site currently on the internet. Dixons explains some detailed information in the Facebook chapter of The Innovative School Leaders Guide to Social Media. This chapter is not only for the novice user of Facebook, but it also is very helpful to those that have quite a handle on the social media site. From post and pictures, to scheduling events. This guide is essential to those that want to understand the functions and usages of Facebook. Not only is the different aspects of Facebook explained in the chapter but it gives specific examples of how to incorporate Facebook into the school system. This guide also gives you the advantages of using Facebook within your class, school, or a business standpoint. It explains that everytime someone views a page or ad Facebook tracks this information. From a standpoint of advertising Facebook is cost effective and gets the job done much faster and cheaper than regular advertisements on television, radio, and billboards. As a school leader this chapter explains all the benefits of using Facebook that definitely outweigh the cons. Dixon does a great job of pointing out the easy ways to use Facebook for your school.
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